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dinçer.design

Berlin

Murat Dinçer · Designer & Builder

I design for people.And think in systems.

I turn complex challenges into intuitive experiences, from tiny interactions to products used at global scale.

Murat Dinçer smiling by the river at dusk
products designed & shipped
150+
products designed & shipped
practitioners trained in hands-on workshops
450+
practitioners trained in hands-on workshops
years building digital products
12+
years building digital products

Brands I’ve worked with

What I do

I design products used by millions every day. At Delivery Hero I lead interaction design for Cape, the central design system behind our brands across the globe. Before that I shaped Turkcell’s digital experience at IBM iX, and through my independent practice I built gamified campaigns for Samsung, Coca-Cola, Unilever and Anadolu Efes. Lately I spend as much time in Cursor and Claude Code as in Figma, building the AI tools my team uses every day. And my favorite side quest: Tipza.

  1. 01

    Product & UI craft

    Navigation behaviour, responsive components, hierarchy, motion and micro-interactions. The part people actually touch.

  2. 02

    Design systems at scale

    Cape: multi-brand, multi-theme, consumer and back office. Tokens, governance and the people side of adoption.

  3. 03

    AI tools for teams

    Tools I build for my own workflows and my team’s: Observatory, Claude skills, and Figma plugin suite.

Selected craft

From pixels to platforms

All craft

Brand overview

Monitor design token and component parity across all brands

All brands ▾

Avg Token Parity

83%

Avg Component Parity

79%

Total Brands

10

Last Scan

Feb 1, 2026

BrandToken ParityComponent ParityTrendLast Scan
TTalabat97%95%▲ Up2026-02-01
GGlovo76%71%▼ Down2026-01-28
YYemeksepeti88%85%▲ Up2026-01-31
FFoodora82%79%— Flat2026-01-29
FFoody74%68%▲ Up2026-01-27
HHungerstation91%87%▲ Up2026-02-01
PPedidosya85%80%— Flat2026-01-30
EEfood78%73%▼ Down2026-01-26
FFoodpanda92%88%— Flat2026-01-30
WWowa69%64%▲ Up2026-01-25
AI tooling · Design systems

Observatory

AI-driven tracking of design-token drift across 10 global brands, cutting weeks of review to minutes. Built with Claude Code and Figma MCP.

How I work

Key principles

  1. 01

    Start with people. Make complexity feel simple.

    Research informs the decisions. Complexity stays behind the scenes. What people experience should feel effortless.

  2. 02

    Bring everyone to the table.

    Great products come from design, engineering, and business solving problems together, not passing work between teams.

  3. 03

    Prototype where it matters.

    I test ideas in code and with AI early, moving beyond mockups to discover what actually works.

  4. 04

    Build to scale.

    Every solution should make the next one easier. I design systems, not just screens.

Skills & tech stack

Skills

  • UX / Product design
  • Visual design
  • Motion design
  • UX writing
  • Accessibility
  • Multi-brand strategy
  • AI-ready system foundations
  • AI adoption and enablement
  • Cross-functional collaboration
  • Workshop facilitation
  • Mentorship

Tools

  • Figma97%
  • Cursor95%
  • Tokens Studio94%
  • Claude Code93%
  • Adobe CC88%
  • Next killer AI tool?

Speaking & community

Talks, workshops and the people in between.

Recognition

Earlier, with my teams at Userspots

Team awards. The client is the official winner, with Userspots credited for UX and UI.

Kind words

From the people I build with

“One of the strongest designers I've led and collaborated with. He has a sharp eye for visual design, UI, and building solid design systems, but what really sets him apart is how he thinks through the entire customer experience.”

Photo of Emrah SarıbazEmrah SarıbazHead of Design · Zalando SE

My design lead at Userspots, on banking and retail projects

“Murat brings rare technical depth and fast execution without compromising quality. He's an exceptional designer with an impressive eye for detail, always pushing for higher standards. His drive to continuously improve and challenge conventions really sets him apart, and he's genuinely a pleasure to work with.”

Photo of Guido CardarelliGuido CardarelliPrincipal Product Designer · Zalando

Mentor and colleague

Read all references

Contact

Building something new?Let’s talk.

Staff or Principal roles in design systems or AI-native product design, a system that needs untangling, or a coffee in Berlin.

Tomurat@dincer.design

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